Panel 01Numbers
Press feature figures
- Publications in networkUS and worldwide
- 800+
- Articles published
- 4,773
- Steps from questionnaire to live link
- 7
As stated by Ace Branding on acebranding.com, as of November 2026.
Chapter 02Press features
Press features: guaranteed articles about your story
A press feature is an in depth article about you or your company published by a media outlet, and Ace Branding guarantees publishing in its network of over 800 publications.
Ace Branding press features begin with a live interview with its editorial staff. A writer turns your story into a draft, you edit it, and nothing is submitted until your team approves the final version. That approval step is what gives thought leaders control over how their expertise is presented.
Last updated: Published by Ace Branding
What is the difference between a press release and a press feature?
A press release is a statement you send to journalists hoping they will cover it. A press feature is the published article itself. Ace Branding works on the feature side: the article is written about you, approved by you and published in a media outlet.
Panel 02 / Definition
What is a journalism feature?
Panel 02Definition
Press features, as Ace Branding delivers them
A journalism feature is a longer, story driven article that explores a person, trend or idea instead of reporting a single news event. An Ace Branding press feature applies that format to your story: it is written by the firm's editorial staff from your interview, covers the topics you want to discuss and is meant to give readers real value, not only to put your name in a headline.
Panel 03Where
Outlets where Ace Branding clients have been featured
- Forbes
- USA Today
- LA Times
- Nasdaq
- Maxim
- Success Magazine
- Men’s Journal
- Yahoo Finance
- IBTimes
Drawn from Ace Branding's published case studies and founder biography. Placement in any specific outlet depends on your package.
Control
Do you approve press features before they go live?
Yes. Ace Branding states it will not submit anything for publishing until you approve the final draft. The editing cycle repeats as many times as your team needs, so the article reflects your voice and your facts.
For a thought leader, that matters. Your published features become part of what people find when they search your name, and they often outlast any single campaign. Approval over every draft means you choose the message, the examples and the framing. See the seven step press process for the full sequence.
Panel 04 / Comparison
Features of a press release vs a press feature
Panel 04Comparison
Press release and Ace Branding press feature, side by side
| Feature | Press release | Ace Branding press feature |
|---|---|---|
| Who writes it | You or your team | Ace Branding editorial staff, from your interview |
| Format | Headline, dateline, who/what/when/where/why, quote, boilerplate, ### at the end | Story driven article about you or your company |
| Your approval | You publish it yourself | Required before submission |
| Coverage | Not guaranteed; journalists decide | Guaranteed publishing in the package |
| Best for | Announcing news | Building lasting authority and search presence |
Panel 05 / Procedure
How to do a press release, if you write your own
Panel 05Procedure
Six elements of a good press release
- 01A specific headline that states the news.
- 02A dateline and an opening paragraph that answers who, what, when, where and why.
- 03At least one quote from a named spokesperson.
- 04Supporting facts a journalist can verify.
- 05A short boilerplate about the organization and media contact details.
- 06The ### mark at the bottom, which signals the end of the release.
A release announces news but does not guarantee coverage. A press feature is the coverage itself.
Field notes
What does the press include, and what are its functions?
The press means the news media and the people who produce it. It includes newspapers, magazines, news websites, TV and radio news and, increasingly, podcasts. Its functions are to inform the public, explain events, give a platform to different voices, hold people in power to account and record history.
In the PESO model of four media types, press features sit in earned media, alongside podcast interviews and TV appearances. That is why they carry more weight with readers than paid ads or your own website. Back to the digital PR packages overview.
Field notes
Press features: quick answers
- What is a press feature?
- A press feature is an article about a person or company published by a media outlet, usually telling their story in depth rather than reporting breaking news. Ace Branding press features are written from an interview with you, approved by you and published in outlets from its network of over 800 publications.
- What is a journalism feature?
- A journalism feature is a longer, story driven article that explores a person, trend or idea in depth instead of reporting a single news event. Features rely on interviews, context and narrative. That format suits thought leaders, because it gives room to explain expertise, background and the reasons behind their work.
- How to do a press release?
- Write a specific headline, open with the who, what, when, where and why, add a quote from a spokesperson, include supporting facts, finish with a short boilerplate and media contact, and mark the end. Then send it to relevant journalists or a distribution service. A press release announces news; it does not guarantee coverage.
- What does ### mean in journalism?
- In journalism and PR, ### placed at the bottom of a press release signals the end of the document, telling editors there is no more copy. Some writers use -30- for the same purpose. It is a formatting convention rather than part of the story, and it is still common in press releases today.
- What does "press" mean?
- The press means the news media and the people who produce it, including journalists, editors and publications. The term comes from the printing press used to produce newspapers. Today it covers print, broadcast and digital outlets, which is why getting featured in the press now includes online articles, podcasts and TV.
- What’s another name for the press?
- Common alternatives are the media, the news media, journalists and the fourth estate. In public relations, people say earned media for coverage that was not bought as an advertisement. The fourth estate refers to the press’s role in informing the public and holding people in power to account.
- What topics will my press features cover?
- Your articles cover the topics you want to discuss, built from your own story. Ace Branding states the goal is not simply to see your name in a headline; each article should provide value to the reader. Thought leaders often center features on their expertise, their mission and the lessons behind their work.
- Who writes the articles?
- Ace Branding’s editorial staff writes them. Onboarding begins with an interview conducted by a member of the editorial staff, and a writer turns that interview into a rough draft about you or your company using your story. The topics follow what you want to discuss, and each article is meant to give readers real value.
Want press features written from your own story?
Contact Ace Branding to book a free, no obligation 15 minute discovery call. You will talk through your goals and which mix of press features, podcast tours and regional TV fits your message.