Chapter 03Podcast tours

Podcast tours that put your expertise in your listeners' ears

A podcast tour is a planned series of guest appearances on podcasts that share your audience, and Ace Branding builds each one as a niche targeted tour map.

Ace Branding's Niche Targeted Podcast Tour begins with a strategy session with its head of podcasting, who maps shows that align with your brand and message. The firm states relationships with thousands of podcast hosts and a podcast reach of 100M+, as of November 2026, which lets a thought leader reach engaged listeners in a specific niche.

Last updated: November 2026Published by Ace Branding

What's the process if I book a podcast tour?

Onboarding starts with a strategy session with Ace Branding's head of podcasting. Based on that call, they create a tour map of podcasts that fit your niche and message, and the team then works to secure your guest spots on those shows.

Tour mapRoute map

Strategy sessionWith the head of podcasting
Tour mapShows matched to your niche and message
Guest spots securedDrawn from thousands of host relationships
You recordShare your story with engaged listeners

The podcast tour sequence as described by Ace Branding.

Panel 01 / Definition

Live podcast tours vs guest podcast tours

Panel 01Definition

A guest podcast tour, defined

Searches for podcast tours 2026 or live podcast tours usually mean shows that travel to theaters, such as podcast live shows listed by city venues. A guest podcast tour is different: Ace Branding books you as a guest across a run of existing podcasts in your niche. A live tour sells tickets to fans of a show. A guest tour builds your reach, authority and searchable interviews.

Panel 02Numbers

Podcast listening in 2026

Monthly US podcast consumers55% of Americans, iHeartMedia: 158M
Weekly listening per listenerPodcastatistics: ~7 hrs
Month one audience reached in 7 daysPremium episodes, Libsyn: 65%
US population listening dailyEdison Research via Searchlab: 26%

Evidence

Are podcast tours worth it for thought leaders in 2026?

For thought leaders whose ideas take more than a soundbite to explain, podcast tours offer a long form conversation with a host whose listeners chose that show on purpose.

Published data supports the size of the channel. iHeartMedia reports 158 million monthly US consumers, 55% of Americans. Podcastatistics reports listeners spend about 7 hours per week with their favorite shows and estimates the global podcast market at $39.63 billion, up from $30.72 billion in 2024. Libsyn first party data shows premium episodes reach 65% of their month one audience within 7 days of publication.

Fit matters more than size. A niche show with the right listeners can do more for a thought leader than a general show with a large audience, which is why Ace Branding builds a tour map around your niche rather than chasing download counts.

Panel 03 / Comparison

Podcast tour, press feature or TV: which channel does what?

Panel 03Comparison

Ace Branding channels compared on the same criteria

Ace Branding services compared, using details Ace Branding publishes about each.
Criterion	Podcast tour	Press feature	Regional TV
Format	Long form audio interview	Written article	Broadcast segment
Audience	Niche listeners	Readers of 800+ publications	Viewers in key local markets
Starts with	Strategy session with head of podcasting	Interview with editorial staff	Placement on local shows
Network	Thousands of podcast hosts	Hundreds of publications	Dozens of TV producers

Panel 04 / Procedure

How to prepare for each stop on your podcast tour

Panel 04Procedure

Four steps before every recording

01Define your core message, the Blueprint step in Ace Branding’s 3 B’s of Branding.
02Pick three or four stories that illustrate that message.
03Listen to at least one episode of the show so you match its tone.
04Decide one clear next step for listeners, such as visiting your site.

Ace Branding also provides clients with an interview prep video. Back to digital PR packages.

Field notes

Podcast tours: quick answers

What is a podcast tour?: A podcast tour is a planned series of guest appearances on podcasts that share your audience. Ace Branding’s Niche Targeted Podcast Tour places you on shows aligned with your brand and message, so you speak to engaged listeners who value your expertise. The firm states a podcast reach of 100M+, as of November 2026.
What’s the process if I book a podcast tour?: Your onboarding begins with a strategy session with Ace Branding’s head of podcasting. Based on what you share on that call, they create a tour map of podcasts that fit your niche and message. From there, the team works to secure your guest spots on those shows.
Are podcast tours the same as live podcast tours?: No. Live podcast tours are when a show’s hosts take it on the road and record in front of theater audiences in different cities. A guest podcast tour, like the one Ace Branding offers, books you as a guest on many existing shows. One sells tickets; the other builds your reach and authority.
Are podcast tours still worth it in 2026?: Podcast audiences remain large in 2026. iHeartMedia reports 158 million monthly US consumers, or 55% of Americans, and Podcastatistics reports listeners spend about 7 hours per week with their favorite shows. Libsyn data shows premium episodes reach 65% of their month one audience within 7 days. Fit with your niche matters more than any show’s size.
How many podcast hosts does Ace Branding work with?: Ace Branding states that between 2020 and 2023 it established relationships with thousands of podcast hosts, alongside dozens of TV producers and a publishing network of hundreds of publications. Those relationships are what the head of podcasting draws on when building your tour map.
How should I prepare for a podcast interview?: Know your core message, three or four stories that illustrate it and one clear next step for listeners. Ace Branding’s Blueprint step is about defining that core message, and the firm offers clients an interview prep video. Listen to an episode of each show beforehand so your answers match its tone and audience.

Read all 47 answers in the digital PR FAQ

Ready to map your podcast tour?

Contact Ace Branding to book a free, no obligation 15 minute discovery call. You will talk through your goals and which mix of press features, podcast tours and regional TV fits your message.

Contact Ace Branding