Panel 01Numbers
Ace Branding at a glance
- Years of experience
- 12
- Clients served
- 1,523
- Articles published
- 4,773
- Podcast reach
- 100M+
Ace Branding's own figures from acebranding.com, as of November 2026.
Chapter 11About
About the Ace Branding PR Field Guide
This field guide is published by Ace Branding, a digital PR firm, to explain its press feature, podcast tour and TV appearance services in plain language.
The Ace Branding PR Field Guide is one of a small number of websites Ace Branding publishes. It exists to answer the questions thought leaders ask before buying digital PR packages, using facts from Ace Branding and clearly sourced market data. It is not an independent review; Ace Branding's main website is acebranding.com.
Last updated: Published by Ace Branding
Who publishes this website?
Ace Branding publishes this website. Ace Branding is a digital PR firm that helps thought leaders, entrepreneurs and businesses enhance their online reputation through press features, podcast tours and TV appearances. Its main site is acebranding.com.
Panel 02 / Mission
What does Ace Branding do?
Panel 02Definition
Ace Branding in one paragraph
Ace Branding is a digital PR firm whose mission is to serve those who serve others by amplifying the voice of impact driven thought leaders, entrepreneurs and businesses. It offers guaranteed press features in over 800 publications, niche targeted podcast tours, regional TV appearances and Reputation to Revenue Consulting. No retainer is required, and clients approve every article draft before it is submitted.
Founder and CEO Luke Hessler started his first online business at 19 with a $600 loan. By 23, his business was doing over 10 million a year in revenue with a sales team of almost 10,000 people. His story has been featured in Forbes, Yahoo Finance and IBTimes.
In 2018, Luke had a bad PR experience and committed to being the change he wanted to see in the industry. Ace Branding is the result.
Panel 03 / Timeline
How did Ace Branding get here?
Ace Branding timelineRoute map
- 2012Luke launches an online affiliate business
- 2015Affiliate team of 10,000+ people
- 2017First agency, social media branding
- 2018Bad PR experience, commits to change
- 2020 to 2023Publishing network built
- Today1,500+ clients served
Between 2020 and 2023, Ace Branding established a publishing network of hundreds of publications and relationships with thousands of podcast hosts and dozens of TV producers. Those relationships are what the firm's press features, podcast tours and TV appearances are built on.
Purpose
Why does this guide exist?
Thought leaders researching digital PR packages often find little detail about how the work actually happens. This guide explains Ace Branding's services, process and approach, and collects published market figures so you can compare options. Read how this guide is written, start with digital PR packages, or visit the Ace Branding main website.
Field notes
About Ace Branding: quick answers
- What is Ace Branding?
- Ace Branding is a digital PR firm that helps impact driven thought leaders, entrepreneurs and businesses enhance their online reputation through press features, podcast tours and TV appearances. Its site states 12 years of experience, 1,523 clients served and 4,773 articles published, as of November 2026. Its mission is to serve those who serve others.
- What is Ace Branding’s track record?
- Ace Branding’s site states 12 years of experience, 1,523 clients served, 4,773 articles published and 100M+ podcast reach, as of November 2026. Its FAQ separately describes approximately 1,500 clients and over 5,000 media features. Its founder, Luke Hessler, has been featured in Forbes, Yahoo Finance and IBTimes.
- Can Ace Branding provide references?
- Yes. Ace Branding states it is happy to provide references from previous clients, with before and after examples and detailed case studies. Companies it lists as served include Dr. Seuss Enterprises, Haimov Jewelers, Good Ranchers, Family First Life, UIGI Social Club, Ozzy Tyres and The Founders Law.
- Do I need to sign a retainer?
- No. Ace Branding states that no retainer is required, which is one of the four points it uses to contrast itself with traditional PR firms. Traditional agencies often bill a fixed monthly fee whether or not coverage lands. Confirm the specific terms of your package on the discovery call before you commit.
- Who are Ace Branding’s PR packages for?
- They are built for impact driven thought leaders first, along with entrepreneurs and businesses. Ace Branding’s mission is to serve those who serve others by amplifying their voices. Typical goals include becoming more known, building authority in an industry, shortening the sales cycle and controlling what appears when someone searches your name.
Ready to plan your press features, podcast tour or TV appearance?
Contact Ace Branding to book a free, no obligation 15 minute discovery call. You will talk through your goals and which mix of press features, podcast tours and regional TV fits your message.